Mathematical Sciences Research Institute

Home » Jeff Goodby

Personal Profile of Mr. Jeff Goodby

Jeff Goodby is co-founder and co-chairman of Goodby, Silverstein & Partners (GS&P) in San Francisco, the company that Adweek magazine chose as Agency of the Decade in 2010.

GS&P has also been Agency of the Year in Advertising Age, Adweek, and Creativity magazines several times each, and has also been selected as Digital Agency of the Year in Advertising Age, Business 2.0, and by the One Club of New York. The firm is widely acclaimed for most successfully integrating traditional and digital media arts.

Many of GS&P’s campaigns– got milk?, the Budweiser Lizards, Hewlett-Packard “Invent,” the National Basketball Association’s “I Love This Game,” and the E*TRADE chimpanzee among them– are in the permanent collection of the Museum of Modern Art in New York. In 1998, Goodby gave the annual Association of Commercial Producers’ address there.

Goodby graduated from Harvard and worked for several years as a political reporter in Boston. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney at Ogilvy & Mather, whom he still thinks of as his mentor. It was with Riney that Goodby learned his reverence for surprise, humor, craft, and restraint.

He continues to believe that his success is a happy confluence of his mother, a painter, his father, a Wharton graduate, and his family, a constant reminder of irony and humility.

Goodby is also a director, printmaker, and illustrator whose work has appeared in Time and Mother Jones. Two commercials he directed were selected among the top 30 advertising films of the ’90s by The One Club of New York. In 2006, he was inducted into the Advertising Hall of Fame. He serves on the boards of the Salvador Dali Museum, Audubon USA, and the Mathematical Sciences Research Institute.

Jeff lives in Oakland, California, with his family, a dog, a cat, three horses, and probably some other things he doesn’t know about.
Current/Future Committee Membership
Name Office Start Date End Date
Board of Trustees Mar 06, 2010 Feb 28, 2022
Mathical Prize Aug 01, 2014 Jul 31, 2020

Past Committee Membership
Name Office Start Date End Date
Board of Trustees Jan 06, 2006 Mar 01, 2010
Committee on Public Understanding Oct 07, 2007 Feb 28, 2014